As EV sales continue to surge in Australia, public charging stations are becoming essential for EV owners, particularly for those without home chargers or traveling long distances. Beyond the environmental benefits, these stations present significant economic opportunities for nearby businesses by attracting more customers and increasing sales.
Increased Foot Traffic
EV charging stations are driving increased foot traffic to nearby businesses, creating a steady stream of potential customers. These stations introduce businesses to new visitors who might not have otherwise stopped by, opening opportunities to expand reach and boost sales. A study by Boston University and the University of Wisconsin, reported by The New York Times, found that stores within 200 meters of an EV charging station experience a 4% increase in visitors, while those within 150 meters saw a 5% rise in sales.
Extended Customer Dwell Time
Charging an EV typically takes 20 minutes with a fast charger and over an hour with a standard charger. This provides businesses with an opportunity to capture the attention of waiting drivers. Unlike quick stops at petrol stations, EV charging allows for extended visits, giving drivers time to browse nearby stores or enjoy a meal. This relaxed shopping experience often encourages higher spending, making it a win-win for both customers and businesses.
Enhanced Brand Perception
Businesses located near EV charging stations are often seen as forward-thinking and environmentally conscious, aligning with the values of today’s consumers. This positive association enhances brand perception and helps attract environmentally conscious customers. Such positioning can help businesses stand out from competitors and foster long-term customer loyalty.
Boosting Retail Sales
Retail businesses, such as cafes and restaurants near EV chargers, are assured to benefit significantly. With at least 20 minutes to spare, EV owners often use this time to grab a coffee, enjoy a meal, or have a snack. Offering discounts or promotions for EV users can further entice drivers to return, creating repeat customers and boosting sales with EV chargers.
Leveraging Technology and Advertising
Modern EV charging station, like the Ocular IQ Advertising Kiosk, feature large advertising displays that businesses can utilise to promote products or services. Nearby businesses can advertise current promotions directly to EV drivers, encouraging them to visit while their vehicles charge. Exclusive promotions for EV drivers can further strengthen the connection between charging and an efficient shopping experience.
How Exploren Can Help Boost Your Business
Want to attract more customers by installing an EV charging station but prefer to avoid the costs and maintenance? Becoming a site host with Exploren is the perfect solution. Enjoy increased foot traffic and enhanced brand visibility without the hassle. Exploren handles the installation, operations, and maintenance of the EV chargers, so you can focus on growing your business. Let Exploren drive your success to the next level!
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